Gaborone, Botswana · Remote, worldwide
Kaone Selebogo
Email Marketing Specialist | Klaviyo & Mailchimp | HubSpot CRM
About
Your email list is a mess. Your CRM is collecting dust. I help you organise both so your emails reach the right people.
I'm Kaone Selebogo, an email marketer, CRM specialist and virtual assistant based in Gaborone, Botswana, working remotely with clients anywhere.
I build welcome emails and newsletters, keep contact lists clean, and handle admin like calendars, inboxes and data entry. I'm also the founder of InboxLink.
30+ hrs/week Open to contract-to-hire Fluent in English
Services
Email, data and admin, handled end to end.
- Email Marketing & Newsletters
- Email Automations (welcome and follow-up sequences)
CRM & data
- CRM Setup & Management
- Data Entry & List Cleaning
Assistance
- Calendar & Inbox Management
- Virtual / Executive Assistance
Lead generation & contact management: prospect lists, research, segmentation and contact databases.
Tools
Klaviyo Mailchimp Kit (ConvertKit) HubSpot Salesforce Hunter Apollo Airtable Calendly Google Workspace (Sheets, Forms, Calendar, Gmail) Microsoft Excel Meta Business Suite
How I work
Clear, careful, and I see things through.
Clear communication
Regular updates, so you always know where things stand.
Double-checked
Small errors cost time and money, so I check everything twice.
Organised
Tidy files and clear progress reports.
Ownership
I own the task and follow it through to done.
Klaviyo · Email flow
Dove Hill Coffee Roasters (concept brand) · Klaviyo
Klaviyo Welcome & Post-Purchase Flow — Dove Hill Coffee Roasters (concept brand)
A two-step flow: welcome a new subscriber, then help them brew and review after they buy.
Concept project Klaviyo
Concept project. Fictional brand, not a real client. Email design and copy by Kaone Selebogo.
What it shows
- Planning a two-step flow: welcome, then post-purchase
- On-brand design
- A discount offer
- A review request
Email 1: Welcome DOVE10
“Coffee roasted days ago, not months ago.” Welcome code DOVE10 gives 10% off the first bag, valid 7 days, with a “Choose your first bag” call to action.
Three selling points: Roasted to order, Here in 2 days, Beans or ground. A banner offers free delivery on Gaborone orders over P 250.
Welcome emailFull preview Built in KlaviyoHTML code beside the live preview
Email 2: Post-purchase brewing guide
“Three steps to a better cup.” Three numbered brewing steps, then a review request with a star rating and a “Write a review” button: P 20 off the next bag per review.
Brewing guideSteps and review request
Airtable · CRM
Airtable · Sample
Airtable CRM Lead Tracker (sample)
Sample data Airtable
A Leads base tracking contact person, email, phone, industry, status pipeline, deal value, follow-up date and notes.
Pipeline: New, Contacted, Proposal Sent, Negotiating, Won, Lost.
HubSpot · CRM
HubSpot · Sample
HubSpot CRM Sales Pipeline (sample)
14 email marketing retainer deals for real estate agencies, tracked across 7 stages.
Sample data HubSpot $450 to $1,500 per deal
Sample data, fictional businesses.
- Appointment Scheduled
- 4
- Qualified To Buy
- 1
- Presentation Scheduled
- 4
- Decision Maker Bought-In
- 0
- Contract Sent
- 1
- Closed Won
- 2
- Closed Lost
- 2
- Deals
- 14
Each deal carries an amount, close date and create date.
What it shows
- Setting up deal stages
- Tracking deal value and close dates
- Seeing at a glance where deals stall
Mailchimp · Nonprofit campaign
Hope Community Center · Mailchimp · 2 April 2026
A complete nonprofit welcome campaign, built and sent to a live inbox.
Customised the template and wrote the headline, body and call to action. Set up the subject line, preview text, sender and audience, then sent it and confirmed delivery in a live inbox.
Campaign listMailchimp Campaign settingsSubject, preview, sender, audience Email designCustom template and copy In the inboxSent and confirmed
Donor data clean-up and CRM import
Google Sheets Mailchimp
A nonprofit had a messy donor list: invalid emails, missing country codes and duplicates. I corrected the emails, added country codes, removed duplicates, formatted the sheet for import, and imported the verified contacts into Mailchimp with zero errors.
Spreadsheet clean-up 1Google Sheets Spreadsheet clean-up 2Google Sheets Spreadsheet clean-up 3Google Sheets
Mailchimp importZero errors
Mailchimp · Newsletter
Obuyisi bw'Omu Initiative (OBI) · Uganda youth nonprofit · Mailchimp
A welcome email and a volunteer newsletter that hit a 41.3% open rate.
Welcome email July 2026
Introduces OBI's mission and programmes (mental health support, education access, digital skills) and sets expectations for how often subscribers will hear from them.
Welcome emailMission and programmes In GmailAs subscribers see it
Volunteer newsletter Sent 28 Aug 2026
“New Faces, Big Thanks & A Meeting Reminder.” Welcomes new volunteers, celebrates their work and reminds everyone of the next meeting.
41.3% open rate 1.6% click rate
NewsletterNew Faces, Big Thanks & A Meeting Reminder Mailchimp report41.3% open, 1.6% click
Community data collection survey Google Forms June 2026
A student wellbeing and access survey for OBI, with mission framing, a confidentiality note, required fields and structured demographic, location and wellbeing questions. Live with 15 responses.
Google Form15 responses
Kit · Newsletter
OpenGov Africa · Pan-African civic tech nonprofit · Kit (ConvertKit) · June 2026
A monthly newsletter and a contributor spotlight series, tracked on Kit.
Monthly newsletter
Community updates, a live YouTube session announcement, a speaker spotlight for UN Open Source Week, and ways to get involved.
NewsletterCommunity updates UN Open Source WeekSpeaker spotlight FooterWays to get involved
Contributor spotlight series
Recognising team members in a remote volunteer organisation, with open, click and unsubscribe rates tracked on the Kit dashboard.
Spotlight emailKit Spotlight copyWritten for the series Kit dashboardOpen, click, unsubscribe
Calendar & inbox
Virtual assistance
Calendars and inboxes, organised so nothing gets buried.
Executive calendar management Sample
A colour-coded week for a busy founder: discovery call and client onboarding for Nova Wellness, CEO travel booking to Cape Town, inbox zero sprints, invoice and expense reconciliation, a team handover 1:1, a competitor research focus block, and the weekly report for Brightline Studio.
Week 1Google Calendar Week 2Google Calendar CalendlyCalendly booking setup: Project Strategy Session (1 hr) and Discovery Call (30 min), Google Meet.
Inbox organisation
A Gmail inbox sorted with colour-coded labels: Jobs & Opportunities, Meetings, OBI, Newsletters, Security & Codes, and Tools & Promos.
Labelled Gmail inboxSix colour-coded labels
Experience
Paid contracts and volunteer roles across Southern and East Africa.
| Organisation | Role | What I do |
|---|---|---|
| Extralingual Paid contract via Upwork, since Aug 2026 | Business Development Assistant, Southern Africa | Outreach, lead research and follow-up tracking in a Google Sheets CRM |
| Masheleng | Outreach | Cold email campaigns and prospect lists |
| Motswana Intelligence | Marketing Manager | Newsletters and email campaigns, calendar and meeting management, sales outreach, and research |
| OpenGov Africa and OBI | Volunteer | Newsletters, email platforms, automations, list cleaning, social content |
| ecoLife Trust and Makaleng Music Festival | Volunteer | Social media management |
Certifications
| Certification | Issuer | Date |
|---|---|---|
| Email Marketing | HubSpot | Issued March 2026, valid to April 2028 |
| CRM | HubSpot | – |
| Data Literacy | IBM SkillsBuild | May 2026 |
| AI Fluency for Nonprofits | Anthropic Academy via GivingTuesday | May 2026 |
Contact